RESUME

Anchor 1

June, 2020 - Present

As a member of the User Experience Design team, I’ve worked with cross-functional teams to write copy and help design user experiences that are seamless, intuitive, and on-brand.
Supported marketing goals by leading copy efforts on email marketing, direct mail, website content, blog, and website projects.
As Allstate rolled out a refreshed brand, I’ve assisted in updating existing creative to reflect new brand standards, in particular, a more contemporary, conversational, and witty voice and tone.
I’ve continued to support marketing and customer experience efforts for Esurance, which is an Allstate brand.

March, 2015 - June 2020

Developed content and strategic direction for the Esurance blog and website, including managing content distribution channels like Outbrain, and creating and managing editorial calendars.
Wrote advertising, website, and social media copy for high-profile and high-revenue sponsorship campaigns, including the Super Bowl, South by Southwest, and Major League Baseball, among others.
Acted as creative lead for social media content development, creating dramatic improvements in engagements across channels like Facebook, Twitter, Instagram, Snapchat, and more.
Led test-and-learn efforts for content marketing campaigns to continually grow and refine content strategy, including optimizing conversions and click-through rates as well as cost-per-click.
Wrote, edited, and proofread UX copy for quote and purchase pages.
Collaborated with cross-functional partners to create compelling, on-brand messaging for product launches, including Canada homeowners insurance, per-mile car insurance, and descriptions of auto coverages.
Led efforts to rebrand customer communications, including email, site content, and policy management.
Mentored copywriters to create on-brand copy on everything from attention-grabbing headlines to educational insurance details.
Worked with internal communications team to ensure every associate and recruiting communication reinforced the Esurance brand.

Responsible for content and brand voice across all advertising channels including website, radio, email, display, social media, mobile, print circulars, database marketing, ROP, and in-store signage.
Managed personnel and workflow for a team of nine copywriters and proofreaders.
Provided editorial feedback in creative review meetings with marketing and executive teams.
Lead the ideation of concepts for seasonal campaigns and large-scale brand development.
Worked with executives in marketing, merchandising, and operations to ensure copy met all organizational objectives.
Developed processes to streamline workflows within the copy team and the larger marketing department.
Promoted from proofreader to lead copywriter, and eventually to copy manager.

August 2006 - November 2009

Wrote numerous feature- and department-length articles on artists and other art-related subjects.
Developed article ideas for contributor and staff assignments, and helped other staff writers develop their ideas.
Edited articles submitted by contributing and staff writers for accuracy, organization, clarity, grammar and composition.
Published a monthly e-zine, Creative Wisdom, which required editing of 500- to 800-word articles for grammar, composition and clarity. Created editorial calendar, managed contributing writers, and did all photo editing and design.
Redeveloped magazine’s website and online store from scratch using Adobe Dreamweaver CS3, which increased site traffic, improved interactivity and navigation, and improved the general visual design.
Expanded the online and social media presence of the magazine.
Designed custom advertisements and ad templates for multiple clients using Photoshop and InDesign.

Previous work history is available upon request.

2003 - 2008

Bachelor’s Degree in Journalism with an emphasis on news-editorial.
Minor in History, and extensive foreign language coursework in Spanish and Italian.

2001 - 2003